masala gossip
Masala Gossip offers a range of authentic Indian simmer sauces and condiments, each crafted to simplify the preparation of traditional dishes while delivering rich, aromatic flavors. From the creamy Butter Masala to the tangy Chana Masala, these sauces are designed to infuse meals with the complex tastes of Indian cuisine. Additionally, the brand's chili crisps provide a bold and spicy twist, perfect for enhancing a variety of dishes with their unique blends of spices and textures.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Masala Gossip (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Masala Gossip · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Masala Gossip in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Masala Gossip lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Masala Gossip · Bay Area
3 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Masala Gossip in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Masala Gossip· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Masala Gossip Dal Tadka Indian Simmer Sauce · its most-distributed SKU (2 doors) in Other Sauces, the biggest opening. The closest open door is Bi-Rite Market · 3 rivals already on that shelf.
