Scanning the aisle…
Bay Area's stir fry sauce aisle is a fragmented shelf spread across many brands: 38 products from 18 brands across 16 grocers. house of tsang owns the most shelf · 33% of SKUs, ahead of bowlcut. Store brands hold 8%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 67/100).
brands by share of the stir fry sauce shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 8% · scores 0-100.
the stir fry sauce products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.