Bay Area · 16 grocers · Contested🌡️ heat 36 · WARM
the gravies aisle
Bay Area's gravies aisle is a fragmented shelf spread across many brands: 44 products from 11 brands across 16 grocers. better than gravy owns the most shelf · 36% of SKUs. Store brands hold 5%. Verdict: contested · real competition, no single winner (opportunity 68/100).
44
products
11
brands
$5.49
avg price
$0.23-$0.65 /oz
typical range
More in Sauces
Who owns the shelf
brands by share of the gravies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
46
medBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the gravies products in the most Bay Area grocers · widest distribution first.
Imagine Gravy, Organic, Roasted Turkey Flavored
$2.996 grocers
Heinz Savory Beef Gravy
$4.995 grocers
Campbell's Turkey Gravy
$2.593 grocers
Heinz HomeStyle Turkey Gravy
$4.993 grocers
Heinz HomeStyle Chicken Gravy
$4.993 grocers
Campbell's Mushroom Gravy
$3.092 grocers
Imagine Organic Vegetarian Wild Mushroom Gravy
$3.992 grocers
Michael’s of Brooklyn Home Style Gravy Sauce
$12.792 grocers
Campbell's Chicken Sauce
$2.311 grocer
Signature SELECT Turkey Gravy
$2.991 grocer