aisle
all markets›Sauces›Tomato Based Sauces
San Francisco · 3 grocers · Contested

the tomato based sauces aisle

San Francisco's tomato based sauces aisle is a fragmented shelf spread across many brands: 131 products from 22 brands across 3 grocers. carbone owns the most shelf — 15% of SKUs, ahead of rao's. Store brands hold 4%. The shelf leans plant-based — 30% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).

131
products
22
brands
$10.65
avg price
$4.12–$17.18
typical range

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Who owns the shelf

brands by share of the tomato based sauces shelf.

carbone
15% of shelf20 SKUs
rao's
15% of shelf19 SKUs
bianco dinapoli
12% of shelf15 SKUs
rustichella d'abruzzo
11% of shelf14 SKUs
cciao pappy
8% of shelf10 SKUs
mmichael's of brooklyn
5% of shelf6 SKUs
ddave's gourmet
5% of shelf6 SKUs
the pasta shop
5% of shelf6 SKUs
cadia
4% of shelf5 SKUs
ffield day
3% of shelf4 SKUs
bi-rite marketPL
3% of shelf4 SKUs
ccucina & amore
3% of shelf4 SKUs
ffull belly farm
2% of shelf2 SKUs
llee auce
2% of shelf2 SKUs
monte pollino
2% of shelf2 SKUs
muir glen
2% of shelf2 SKUs
newman's own
2% of shelf2 SKUs
ssan merican
2% of shelf2 SKUs
artisola
1% of shelf1 SKU
gus'sPL
1% of shelf1 SKU
ttruff
1% of shelf1 SKU
mmutti
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
30%
Vegetarian
30%
Gluten-Free
23%
Organic
15%
Vegan
13%
Dairy-Free
12%
Seed-Oil-Free
11%
Low sugar
7%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

71
high
Brand competition
how many brands compete
76
high
Variety of offers
how differentiated the shelf is
9
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 4% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →