Bay Area · 17 grocers · Contested🌡️ heat 36 · WARM
the enchilada sauces aisle
Bay Area's enchilada sauces aisle is a fragmented shelf spread across many brands: 117 products from 16 brands across 17 grocers. las palmas owns the most shelf · 37% of SKUs, ahead of hatch. Store brands hold 4%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
117
products
16
brands
$6.37
avg price
$0.23-$0.67 /oz
typical range
More in Sauces
Who owns the shelf
brands by share of the enchilada sauces shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined.
Market structure
59
medBrand competition
how many brands compete
63
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the enchilada sauces products in the most Bay Area grocers · widest distribution first.
HATCH Enchilada Sauce, Green Chile, Mild
$4.097 grocers
HATCH Organic Mild Red Enchilada Sauce
$4.097 grocers
HATCH Medium Red Enchilada Sauce
$4.096 grocers
La Preferida Organic Red Enchilada Sauce, Tetra Recart
$3.695 grocers
Las Palmas Mild Enchilada Sauce
$4.615 grocers
Las Palmas Medium Green Chile Enchilada Sauce, Kosher
$4.615 grocers
Las Palmas Medium Enchilada Sauce
$4.895 grocers
Casa Linda Kitchens Enchilada Sauce
$6.595 grocers
Las Palmas Medium Enchilada Sauce
$2.314 grocers
La Preferida Organic Green Enchilada Sauce, Tetra Recart
$4.994 grocers
