Scanning the aisle…
Bay Area's pad thai sauce aisle is a fragmented shelf spread across many brands: 7 products from 6 brands across 6 grocers. Store brands hold 14%. Verdict: contested · real competition, no single winner (opportunity 49/100).
brands by share of the pad thai sauce shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 14% · scores 0-100.
the pad thai sauce products in the most Bay Area grocers · widest distribution first.




