Scanning the aisle…
Bay Area's aioli aisle is a fragmented shelf spread across many brands: 80 products from 12 brands across 16 grocers. terrapin ridge farms owns the most shelf · 75% of SKUs, ahead of maazah. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 73/100).
brands by share of the aioli shelf.
store-brand share: 0% · scores 0-100.
the aioli products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.