the gum aisle
Bay Area's gum aisle is a fragmented shelf spread across many brands: 324 products from 37 brands across 21 grocers. pür owns the most shelf · 13% of SKUs, ahead of trident. The shelf leans vegetarian · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 51/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the gum shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the gum products in the most Bay Area grocers · widest distribution first.
