Bay Area · 12 grocers · Contested
the dog health aisle
Bay Area's dog health aisle is a fragmented shelf spread across many brands: 50 products from 20 brands across 12 grocers. nummy tum-tum owns the most shelf · 19% of SKUs, ahead of tropiclean. Verdict: contested · real competition, no single winner (opportunity 76/100).
50
products
20
brands
$16.54
avg price
$0.26-$5.15 /oz
typical range
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the dog health shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
3 omitted (no image)All stores combined.
Market structure
67
highBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the dog health products in the most Bay Area grocers · widest distribution first.
Nummy Tum-Tum Organic Pumpkin Pet Food Supplement
$3.508 grocers
Ark Naturals Brushless Toothpaste - Small
$13.393 grocers
Nordic Naturals Omega-3
$16.992 grocers
Bach Stress Relief for Pets, Natural, Dropper
$16.992 grocers
Grizzly Pet Products Wild Salmon Oil 8 Floz
$19.692 grocers
Nordic Naturals Omega-3 Pet
$25.492 grocers
Weruva Pumpkin Patch Up Dog & Cat Food Supplement Pouches
$1.691 grocer
Weruva Pumpkin Patch Up!, Pumpkin Puree Pet Food Supplement
$2.291 grocer
TropiClean Fresh Breath Finger Brushes
$6.791 grocer
TropiClean Fresh Breath Triple Flex Toothbrush for Small and Medium Dogs
$6.791 grocer
