Scanning the aisle…
Bay Area's dog health aisle is a fragmented shelf spread across many brands: 50 products from 20 brands across 12 grocers. nummy tum-tum owns the most shelf · 19% of SKUs, ahead of tropiclean. Verdict: contested · real competition, no single winner (opportunity 76/100).
this aisle breaks into 5 sub-categories · open one for its own shelf report.
brands by share of the dog health shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 0% · scores 0-100.
the dog health products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.