nordic naturals
Nordic Naturals is a leading brand in the vitamins and supplements category, known for its high-quality omega-3 fish oil products. The brand emphasizes purity, freshness, and potency in its offerings, which include a wide range of supplements such as fish oils, probiotics, vitamins, and minerals. Nordic Naturals is committed to delivering safe and effective nutrients essential for health, with products tested for quality by certified laboratories.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Nordic Naturals (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Nordic Naturals · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Nordic Naturals in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Nordic Naturals lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Nordic Naturals online
Where to find Nordic Naturals · Bay Area
12 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Nordic Naturals in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Nordic Naturals· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nordic Naturals CLO, Childs DHA, 8-Ounce, 0.88 Bottle · its most-distributed SKU (1 door) in Beverages, the biggest opening. The closest open door is Woodlands · 1 rival already on that shelf.
