San Francisco's seltzer aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 2 grocers. lunar owns the most shelf — 33% of SKUs, ahead of florida seltzer. The shelf leans gluten-free — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).
this aisle breaks into 1 sub-categories — open one for its own shelf report.
brands by share of the seltzer shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.