the dog food aisle
Bay Area's dog food aisle is a fragmented shelf spread across many brands: 792 products from 70 brands across 20 grocers. i and love and you owns the most shelf · 11% of SKUs, ahead of freshpet. Store brands hold 3%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the dog food shelf.
How this category segments
the ways the dog food shelf actually divides · the dimensions that separate what's on it.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the dog food products in the most Bay Area grocers · widest distribution first.
