the dog food aisle
San Francisco's dog food aisle is a competitive shelf with clear leaders: 32 products from 7 brands across 3 grocers. i and love and you owns the most shelf — 38% of SKUs, ahead of birdie & louie. The shelf leans dairy-free — 16% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the dog food shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
How this market segments
the ways the dog food shelf actually divides — the dimensions that separate what's on it.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.