the dry dog food aisle
Bay Area's dry dog food aisle is a fragmented shelf spread across many brands: 276 products from 48 brands across 19 grocers. rachael ray nutrish owns the most shelf · 16% of SKUs, ahead of stella & chewy’s. Store brands hold 4%. The shelf leans high-protein · 0% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 72/100).
More in Dog Food
Who owns the shelf
brands by share of the dry dog food shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the dry dog food products in the most Bay Area grocers · widest distribution first.
