San Francisco · 2 grocers · Niche
the dry dog food aisle
San Francisco's dry dog food aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 2 grocers. i and love and you owns the most shelf — 67% of SKUs, ahead of merrick. The shelf leans high-protein — 17% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 70/100).
6
products
3
brands
$37.54
avg price
$32.69–$49.09
typical range
More in Dog Food
Who owns the shelf
brands by share of the dry dog food shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
High-Protein
17%
Muscle & Performance
17%
Market structure
15
lowBrand competition
how many brands compete
24
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.