Bay Area · 19 grocers · Fragmented
the wet dog food aisle
Bay Area's wet dog food aisle is a fragmented shelf spread across many brands: 431 products from 39 brands across 19 grocers. i and love and you owns the most shelf · 16% of SKUs, ahead of cesar. Store brands hold 2%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
431
products
39
brands
$6.22
avg price
$0.28-$1.01 /oz
typical range
More in Dog Food
Who owns the shelf
brands by share of the wet dog food shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
89
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the wet dog food products in the most Bay Area grocers · widest distribution first.
I and love and you Beef Booyah Stew - Single Can
$2.8811 grocers
I and love and you Ultimate Wet Food Cluckin Good Stew Natural Dog Food
$2.8810 grocers
Birdie & Louie Wet Dog Food, Chicken & Rice
$3.999 grocers
Birdie & Louie Chicken & Veggies Wet Dog Food
$4.499 grocers
Portland Pet Food Company Tuxedo's Chicken & Yams Homestyle Meal
$6.999 grocers
Portland Pet Food Company Rosie's Beef N' Rice Homestyle Dog Meal
$6.999 grocers
I and love and you Ultimate Wet Food Gobble it Up Stew Natural Dog Food
$3.797 grocers
Cesar Loaf in Sauce Adult Wet Dog Food Filet Mignon Flavor, 3.5 oz. Tray
$1.996 grocers
Cesar Loaf in Sauce Adult Wet Dog Food Chicken and Liver Recipe, 3.5 oz. Tray
$1.996 grocers
Cesar Loaf in Sauce Adult Wet Dog Food Turkey Recipe, 3.5 oz. Tray
$1.996 grocers
