Scanning the aisle…
Bay Area's wet dog food aisle is a fragmented shelf spread across many brands: 431 products from 39 brands across 19 grocers. i and love and you owns the most shelf · 16% of SKUs, ahead of cesar. Store brands hold 2%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
brands by share of the wet dog food shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 2% · scores 0-100.
the wet dog food products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.