the honest kitchen
The Honest Kitchen is a pet food brand that specializes in producing human-grade dog and cat food. Their products are made with real, whole food ingredients that are recognizable and sourced from trusted suppliers. The brand offers a range of products including dry food clusters and dehydrated food options, all crafted to provide high-quality nutrition for pets.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are The Honest Kitchen (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as The Honest Kitchen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to The Honest Kitchen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every The Honest Kitchen product in stock, cheapest first.
Sold at
Find The Honest Kitchen online
Where to find The Honest Kitchen · Bay Area
15 storefronts across 9 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no The Honest Kitchen in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show The Honest Kitchen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Honest Kitchen Grain Free Minced Chicken in Bone Broth Gravy Wet Cat Food, 5.5 oz x1 · its most-distributed SKU (3 doors) in Wet Cat Food, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
