the dips & spreads aisle
Bay Area's dips & spreads aisle is a fragmented shelf spread across many brands: 651 products from 79 brands across 22 grocers. ithaca hummus owns the most shelf · 17% of SKUs, ahead of sabra. Store brands hold 9%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the dips & spreads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 9% · scores 0-100.
Top products
the dips & spreads products in the most Bay Area grocers · widest distribution first.
