Scanning the aisle…
Bay Area's olives dips and spreads aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 3 grocers. The shelf leans plant-based · 25% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 50/100).
brands by share of the olives dips and spreads shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the olives dips and spreads products in the most Bay Area grocers · widest distribution first.