habiza
Habiza is a brand specializing in hummus, known for its creamy texture and authentic taste. The brand offers a variety of hummus flavors, all certified as seed oil free, making them a healthier option for consumers seeking to avoid seed oils. Habiza has gained popularity rapidly, becoming one of the fastest-growing hummus brands in the U.S.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Habiza (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Habiza · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Habiza in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Habiza product in stock, cheapest first.
Sold at
Find Habiza online
Where to find Habiza · Bay Area
11 storefronts across 6 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Habiza· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Habiza Authentic Original Hummus, Seed Oil Free Certified · its most-distributed SKU (5 doors) in Hummus, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
