Bay Area · 22 grocers · Fragmented❄️ heat 15 · COOL
the hummus aisle
Bay Area's hummus aisle is a fragmented shelf spread across many brands: 457 products from 42 brands across 22 grocers. ithaca hummus owns the most shelf · 20% of SKUs, ahead of sabra. Store brands hold 9%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
457
products
42
brands
$7.04
avg price
$0.53-$1.20 /oz
typical range
More in Dips & Spreads
Who owns the shelf
brands by share of the hummus shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
90
highBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the hummus products in the most Bay Area grocers · widest distribution first.
Little Sesame Herby Jalapeno Hummus
$4.8911 grocers
Ithaca Hummus Lemon Dill
$5.8911 grocers
Little Sesame Smooth Classic Hummus
$5.5910 grocers
Haig's Hummus, Garbanzo Bean Meze
$4.699 grocers
Little Sesame Caramelized Onion Hummus
$4.899 grocers
Ithaca Hummus Classic
$5.499 grocers
Ithaca Hummus Lemon Garlic
$5.899 grocers
Ithaca Hummus French Onion
$5.898 grocers
Ithaca Hummus Olive Oil Sea Salt
$6.298 grocers
Baba Small Batch Organic Hummus - Classic
$7.998 grocers
