Reading the shelf…
Baba Small Batch is a brand specializing in Mediterranean-inspired dips, spreads, and snacks, crafted with a focus on quality and simplicity. Their product line includes a variety of organic hummus flavors and pita chips, all made in small batches using non-GMO, preservative-free ingredients. The brand emphasizes the use of locally sourced ingredients to ensure freshness and authenticity.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Baba Small Batch (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Baba Small Batch · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Baba Small Batch in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Baba Small Batch product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Baba Small Batch· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Baba Small Batch Organic Hummus - Classic · its most-distributed SKU (8 doors) in Hummus, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 84% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: sabra, ithaca hummus, haig's
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Baba Small Batchthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bagel and Pita Chips
open here: Bagel and Pita Chips
open here: Hummus
open here: Bagel and Pita Chips
open here: Hummus
open here: Hummus
open = the store meaningfully carries that category (real depth, not a token SKU) and Baba Small Batch sells it elsewhere but has no SKU here.