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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Ithaca Hummus · shelf presence & positioning · The Aisle Company

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brand

ithaca hummus

Ithaca Hummus is a brand specializing in fresh, flavorful hummus made with minimal ingredients to maximize taste. The brand offers a variety of bold flavors, including Classic, Roasted Red Pepper, Lemon Dill, and Lemon Beet, among others. Ithaca Hummus emphasizes the use of fresh ingredients, providing an authentic taste experience.

46

brand power

16

products

1

category

15

grocers

$6.89

avg price

Shelf presence

Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.

46

brand power / 100

Distribution · 30% of score63/100

carried in 15 of 24 Bay Area grocers. how many stores stock the brand.

Depth · 25% of score74/100

16 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score15/100

spans 1 category. how many categories the brand plays in (saturating).

Leadership

Where it owns shelf

each bar is the % of that category's SKUs that are Ithaca Hummus (full bar = 100% of the shelf), grouped by department.

Deli & Prepared Foods16 SKUs · 1 category

6% of shelf16 SKUs

9% of shelf16 SKUs

Top competitors

the brands crowding the same categories as Ithaca Hummus · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.

competes on Hummus

14 SKUs head-to-head · contests 88% of the lineup · side by side at 12 shared grocers

competes on Hummus

16 SKUs head-to-head · contests 100% of the lineup · side by side at 6 shared grocers

Most similar brands

closest to Ithaca Hummus in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.

also makes Dips & Spreads

also makes Dips & Spreads

The lineup

every Ithaca Hummus product in stock, cheapest first.

Ithaca Hummus Olive Oil Sea Salt, 10oz

French Onion Hummus, Non-GMO, Minimal Ingredients, 10oz

Lemon Garlic Hummus, Non-GMO, Minimal Ingredients, 10oz

Ithaca Lemon Dill Hummus, 10 Oz

Ithaca Hummus Classic

Ithaca Hummus Jalapeño Lime

Ithaca Hummus French Onion

Ithaca Hummus Lemon Beet

Ithaca Hummus Roasted Red Pepper

Ithaca Hummus Lemon Garlic

Ithaca Hummus Lemon Dill

Lemon Beet Hummus, Non-GMO, Minimal Ingredients, 10oz

Ithaca Jalapeno Lime Hummus, Non-GMO, Minimal Ingredients, 10oz

Ithaca Hummus Kalamata Olive Hummus, Non-GMO, Minimal Ingredients

Ithaca Hummus Olive Oil Sea Salt

Ithaca Hummus Everything Bagel Hummus, Non-GMO, Minimal Ingredients

Sold at

Andronico's Community Markets Berkeley Bowl Bi-Rite Market Community Market CA Driver's Market Fairfax Market Falletti Foods LeBeau Nob Hill Mill Valley Market Mollie Stone's Markets Pacific Market Rainbow Grocery Cooperative Sprouts Farmers Market United Markets

Find Ithaca Hummus online

Official site↗

Where to find Ithaca Hummus · Bay Area

Opportunities

Bay Area grocers where neither the digital catalog nor our shelf photos show Ithaca Hummus· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.

◆ The wedge

Lead with Ithaca Hummus Lemon Dill · its most-distributed SKU (11 doors) in Hummus, the biggest opening. The closest open door is Woodlands · 3 rivals already on that shelf.

1 of Ithaca Hummus’s 1 category stocked23 SKUs · 6 brands in the set100% of the set is indie brands at a comparable shelf scale3 metro stores

· 25% of score

24/100

~6% average share on the shelves it competes on. how dominant it is where it shows up.

Price position · context onlyvalue end

valuepremium

priced above 25% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.

competes on Hummus

8 SKUs head-to-head · contests 50% of the lineup · side by side at 8 shared grocers

Baba Small Batch

competes on Hummus

7 SKUs head-to-head · contests 44% of the lineup · side by side at 7 shared grocers

competes on Hummus

9 SKUs head-to-head · contests 56% of the lineup · side by side at 4 shared grocers

head-to-head:vs little sesame vs sabra vs haig's vs baba small batch vs boar's head

C

Cedar's Mediterranean Foods

also makes Dips & Spreads

30

power

also makes Dips & Spreads

also makes Dips & Spreads

also makes Dips & Spreads

Whole Foods Market

33 storefronts across 15 grocers carry it · tap a pin to open the store.

3 of Ithaca Hummus’s top 5 rivals here

already on that shelf: baba small batch, haig's, sabra

Gus's Community Market

1 of Ithaca Hummus’s 1 category stocked23 SKUs · 5 brands in the set100% of the set is indie brands at a comparable shelf scale4 metro stores2 of Ithaca Hummus’s top 5 rivals hereprice band matches

already on that shelf: sabra, haig's

1 of Ithaca Hummus’s 1 category stocked7 SKUs · 3 brands in the set100% of the set is indie brands at a comparable shelf scale1 metro store1 of Ithaca Hummus’s top 5 rival hereprice band matches

already on that shelf: haig's

The Epicurean Trader

1 of Ithaca Hummus’s 1 category stocked4 SKUs · 2 brands in the set100% of the set is indie brands at a comparable shelf scale4 metro stores1 of Ithaca Hummus’s top 5 rival here

already on that shelf: little sesame

1 of Ithaca Hummus’s 1 category stocked5 SKUs · 4 brands in the set100% of the set is indie brands at a comparable shelf scale1 metro store1 of Ithaca Hummus’s top 5 rival herereceives via direct (Costco depots)

already on that shelf: little sesame

route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.

1 of Ithaca Hummus’s 1 category stocked6 SKUs · 2 brands in the set100% of the set is indie brands at a comparable shelf scale4 metro stores

absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.