the tofu aisle
Bay Area's tofu aisle is a fragmented shelf spread across many brands: 305 products from 26 brands across 21 grocers. wildwood owns the most shelf · 34% of SKUs, ahead of hodo. Store brands hold 8%. The shelf leans vegetarian · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the tofu shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 8% · scores 0-100.
Top products
the tofu products in the most Bay Area grocers · widest distribution first.
