Reading the shelf…
Nasoya Foods runs 15 products across 6 categories, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is tofu, at 7% of the shelf. A mid-tier presence · Brand Power 48/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Nasoya Foods (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Nasoya Foods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Nasoya Foods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Nasoya Foods product in stock, cheapest first.















Bay Area grocers where neither the digital catalog nor our shelf photos show Nasoya Foods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nasoya Organic Firm Tofu · its most-distributed SKU (4 doors) in Tofu And Bean Curd, the biggest opening. The closest open door is LeBeau Nob Hill · 3 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: wildwood, morinaga mori-nu, hodo
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Nasoya Foodsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Kimchi, Prepared Asian Food, Spaghetti Pasta · +1 more
open here: Kimchi, Spaghetti Pasta, Vegetarian Beef Substitutes
open here: Kimchi, Spaghetti Pasta, Tofu and Bean Curd
open here: Prepared Asian Food, Spaghetti Pasta, Tofu and Bean Curd
open here: Spaghetti Pasta, Tofu and Bean Curd, Vegetarian Beef Substitutes
open here: Kimchi, Spaghetti Pasta, Tofu and Bean Curd
open = the store meaningfully carries that category (real depth, not a token SKU) and Nasoya Foods sells it elsewhere but has no SKU here.