Bay Area · 7 grocers · Niche
the breakfast pastries aisle
Bay Area's breakfast pastries aisle is a niche shelf with only a handful of brands: 13 products from 4 brands across 7 grocers. mikey's owns the most shelf · 100% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 73/100).
13
products
4
brands
$7.10
avg price
$5.59-$9.94
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the breakfast pastries shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
25
lowVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the breakfast pastries products in the most Bay Area grocers · widest distribution first.
Pepperidge Farm Raspberry Turnovers
$5.996 grocers
Pillsbury Strawberry Toaster Strudel Frozen Pastries
$5.592 grocers
Golden Cherry Blintzes, Filled Crepes
$7.792 grocers
Pillsbury Boston Cream Flavored Toaster Donut Frozen Pastries
$5.591 grocer
Pillsbury Cream Cheese and Strawberry Toaster Strudel Frozen Pastries
$5.991 grocer
Mikey's Muffin Tops, Grain-Free, Double Chocolate Chip, 4 Pack
$8.891 grocer