Bay Area · 6 grocers · Leader-led
the shaving supplies aisle
Bay Area's shaving supplies aisle is a competitive shelf with clear leaders: 19 products from 9 brands across 6 grocers. gillette owns the most shelf · 60% of SKUs, ahead of three sisters. The shelf leans organic · 16% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 69/100).
19
products
9
brands
$11.49
avg price
$1.25-$2.07 /fl oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the shaving supplies shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the shaving supplies products in the most Bay Area grocers · widest distribution first.
Dr. Bronner's Lavender, Organic Shaving Soap
$10.993 grocers
Gillette Foamy Classic Shave Foam for Men Original Scent
$6.691 grocer
Gillette Foamy Sensitive Shave Foam For Men, Sensitive Skin
$6.691 grocer
Giovanni Shave Cream, Moisturizing, Cedarwood Collection, Men
$7.291 grocer
Camamu Shaving Soap Silken Goat's Milk
$8.691 grocer
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Three Sisters Vetiver Lime Shave Soap
$10.891 grocer
NOW Shave Cream, Natural, Nutri-Shave
$11.091 grocer
Andalou Naturals Shave Cream, Smooth Glide, Men
$11.891 grocer
Aveeno Therapeutic Shave Gel with Oat & Vitamin E, for Dry Skin, 7 oz
$11.991 grocer
Dr. Bronner's Lemongrass Lime, Organic Shaving Soap
$13.091 grocer