the extracts aisle
Bay Area's extracts aisle is a fragmented shelf spread across many brands: 54 products from 16 brands across 19 grocers. flavorganics owns the most shelf · 63% of SKUs, ahead of cook's flavoring. Store brands hold 4%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 74/100).
Zoom in
this aisle breaks into 3 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the extracts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the extracts products in the most Bay Area grocers · widest distribution first.
