San Francisco · 3 grocers · Niche
the extracts aisle
San Francisco's extracts aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. flavorganics owns the most shelf — 75% of SKUs, ahead of cadia. The shelf leans organic — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).
4
products
2
brands
$7.89
avg price
$6.59–$8.59
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the extracts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
75%
Gluten-Free
50%
Market structure
11
lowBrand competition
how many brands compete
20
lowVariety of offers
how differentiated the shelf is
63
medTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.