Scanning the aisle…
Bay Area's other extracts aisle is a niche shelf with only a handful of brands: 10 products from 4 brands across 5 grocers. iasa owns the most shelf · 50% of SKUs, ahead of rosa's. The shelf leans gluten-free · 10% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 67/100).
brands by share of the other extracts shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the other extracts products in the most Bay Area grocers · widest distribution first.