Scanning the aisle…
Bay Area's almond extract aisle is a fragmented shelf spread across many brands: 37 products from 13 brands across 19 grocers. cook's flavoring owns the most shelf · 100% of SKUs. Store brands hold 5%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
brands by share of the almond extract shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 5% · scores 0-100.
the almond extract products in the most Bay Area grocers · widest distribution first.









