Bay Area · 13 grocers · Greenfield
the wraps aisle
Bay Area's wraps aisle is a competitive shelf with clear leaders: 26 products from 8 brands across 13 grocers. egglife owns the most shelf · 46% of SKUs, ahead of nuco. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
26
products
8
brands
$8.58
avg price
$3.99-$17.87
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the wraps shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
36
medBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the wraps products in the most Bay Area grocers · widest distribution first.
egglife original, egg white wraps
$4.497 grocers
Banh Trang Spring Rolls Skin
$5.093 grocers
NUCO Coconut Wraps, Organic, Original
$6.993 grocers
egglife everything bagel, egg white wraps
$6.993 grocers
NUCO Organic Coconut Wraps Turmeric
$6.992 grocers
Joseph's Flax, Oat Bran & Whole Wheat Wraps
$3.991 grocer
Mission Wraps Sun-Dried Tomato Basil Tortillas
$5.591 grocer
Tumaro's Premium White Carb Wise Wraps
$5.891 grocer
egglife Roasted Garlic & Herb White Wraps 6 Pack
$6.991 grocer
no image
Bon Ami Wrap
$9.991 grocer