Reading the shelf…
Meli Wraps runs 2 products across 1 category, stocked in a single Bay Area grocer. It's a leading brand in wraps, holding 17% of that shelf. A niche presence · Brand Power 25/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Meli Wraps (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Meli Wraps · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Meli Wraps in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Meli Wraps product in stock, cheapest first.
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Meli Wraps· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Meli Wraps Blooming Papaya Reusable Beeswax Food Wraps · its most-distributed SKU (1 door) in Wraps, the biggest opening. The closest open door is Sprouts Farmers Market · 2 rivals already on that shelf.
~17% average share on the shelves it competes on. how dominant it is where it shows up.
$23.59 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: egglife, nuco
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.