the baking ingredients aisle
Bay Area's baking ingredients aisle is a fragmented shelf spread across many brands: 1,199 products from 126 brands across 23 grocers. guittard owns the most shelf · 27% of SKUs, ahead of ghirardelli. Store brands hold 2%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
Zoom in
this aisle breaks into 31 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the baking ingredients shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the baking ingredients products in the most Bay Area grocers · widest distribution first.
