Bay Area · 13 grocers · Greenfield🌡️ heat 47 · WARM
the corn flour aisle
Bay Area's corn flour aisle is a competitive shelf with clear leaders: 32 products from 7 brands across 13 grocers. maseca owns the most shelf · 32% of SKUs, ahead of masienda. The shelf leans gluten-free · 6% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
32
products
7
brands
$7.37
avg price
$0.12-$0.46 /oz
typical range
More in Baking Ingredients
Who owns the shelf
brands by share of the corn flour shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined.
Market structure
32
lowBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the corn flour products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Golden Masa Harina Corn Flour
$4.498 grocers
MASECA Corn Masa Flour, Gluten Free, Instant
$7.696 grocers
Polenta Valsugana Precooked Corn Flour
$4.792 grocers
Bob's Red Mill Organic Corn Flour
$5.392 grocers
Bob's Red Mill Masa Harina Corn Flour, Organic
$5.792 grocers
Alma Semillera Blue Corn Masa Harina
$7.692 grocers
Masienda Heirloom Blue Corn Masa Harina
$10.892 grocers
Masienda Heirloom White Corn Masa Harina
$10.892 grocers
Just About Foods Organic Heirloom Blue Corn Masa Harina
$4.491 grocer
Just About Foods Organic Heirloom Yellow Corn Masa Harina
$4.491 grocer
