toll house
Toll House is a well-known brand specializing in baking ingredients and cookie dough products. It offers a variety of chocolate morsels and refrigerated cookie dough, including classic chocolate chip cookie dough. The brand is recognized for its high-quality ingredients, such as real chocolate in its morsels, and its products are designed to make baking easy and enjoyable.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Toll House (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Toll House · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Toll House in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Toll House product in stock, cheapest first.
Sold at
Find Toll House online
Where to find Toll House · Bay Area
Opportunities
New doors · no Toll House in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Toll House· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Toll House Milk Chocolate Morsels · its most-distributed SKU (9 doors) in Chocolate Chips, the biggest opening. The closest open door is Sprouts Farmers Market · 2 rivals already on that shelf.
