Bay Area · 18 grocers · Leader-led🌡️ heat 47 · WARM
the coconut morsels aisle
Bay Area's coconut morsels aisle is a competitive shelf with clear leaders: 67 products from 9 brands across 18 grocers. let's do organic owns the most shelf · 72% of SKUs, ahead of baker's. Store brands hold 3%. The shelf leans minimally processed · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
67
products
9
brands
$5.65
avg price
$0.45-$0.86 /oz
typical range
More in Baking Ingredients
Who owns the shelf
brands by share of the coconut morsels shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Minimally Processed
3%
Dairy-Free
Market structure
39
medBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the coconut morsels products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Flaked Coconut, Unsweetened
$5.3911 grocers
Bob's Red Mill Shredded Coconut, Unsweetened
$5.499 grocers
Let's Do Organic Unsweetened, Shredded Coconut
$4.398 grocers
Let's Do Organic Coconut Flakes, Unsweetened
$4.798 grocers
Let's Do Organic Toasted Coconut Flakes Unsweetened
$4.797 grocers
Baker's Angel Flake Sweetened Coconut
$3.195 grocers
Baker's Sweetened Angel Flake Coconut
$5.594 grocers
Let's Do Organic Shredded Coconut, Reduced Fat, Unsweetened
$4.793 grocers
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Angel Flake Coconut
$3.191 grocer
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Best Yet Shredded Coconut
$3.291 grocer