Scanning the aisle…
Bay Area's baking bars aisle is a niche shelf with only a handful of brands: 101 products from 4 brands across 17 grocers. baker's owns the most shelf · 100% of SKUs. The shelf leans nut-free · 3% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 77/100).
brands by share of the baking bars shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the baking bars products in the most Bay Area grocers · widest distribution first.









