Scanning the aisle…
Bay Area's corn syrup aisle is a niche shelf with only a handful of brands: 18 products from 3 brands across 12 grocers. karo owns the most shelf · 100% of SKUs. Store brands hold 6%. The shelf leans gluten-free · 6% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 61/100).
brands by share of the corn syrup shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 6% · scores 0-100.
the corn syrup products in the most Bay Area grocers · widest distribution first.