Bay Area · 22 grocers · Contested🌡️ heat 47 · WARM
the chocolate chips aisle
Bay Area's chocolate chips aisle is a fragmented shelf spread across many brands: 315 products from 23 brands across 22 grocers. guittard owns the most shelf · 56% of SKUs, ahead of toll house. Store brands hold 1%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 75/100).
315
products
23
brands
$12.03
avg price
$0.70-$1.58 /fl oz
typical range
More in Baking Ingredients
Who owns the shelf
brands by share of the chocolate chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
72
highBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the chocolate chips products in the most Bay Area grocers · widest distribution first.
GUITTARD Extra Dark Dark Chocolate Chips
$6.5915 grocers
Guittard Milk Chocolate Baking Chips
$7.1913 grocers
Ghirardelli 60% Cacao Bittersweet Chocolate Premium Baking Chips
$7.4912 grocers
Ghirardelli Semi-Sweet Chocolate Premium Baking Chips, Chocolate Chips for Baking
$7.4911 grocers
Guittard Chocolate Semisweet Chocolate, Dairy Free Baking Chips
$7.1910 grocers
Ghirardelli Milk Chocolate Premium Baking Chips, Chocolate Chips for Baking
$7.4910 grocers
Ghirardelli Classic White Premium Baking Chips
$7.499 grocers
GUITTARD Semisweet Dark Chocolate Chips
$7.999 grocers
Toll House Milk Chocolate Morsels
$7.999 grocers
GUITTARD Milk Chocolate Chips
$7.999 grocers
