San Francisco · 4 grocers · Leader-led
the chocolate chips aisle
San Francisco's chocolate chips aisle is a competitive shelf with clear leaders: 36 products from 7 brands across 4 grocers. guittard owns the most shelf — 53% of SKUs, ahead of ghirardelli. The shelf leans gluten-free — 28% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 75/100).
36
products
7
brands
$12.59
avg price
$8.99–$18.60
typical range
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Who owns the shelf
brands by share of the chocolate chips shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
28%
Peanut-Free
22%
Nut-Free
17%
Seed-Oil-Free
8%
Vegan
6%
Organic
6%
Weight Management
3%
Low-Carb
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.