Bay Area · 13 grocers · Niche🌡️ heat 47 · WARM
the coconut flour aisle
Bay Area's coconut flour aisle is a niche shelf with only a handful of brands: 18 products from 4 brands across 13 grocers. Store brands hold 11%. The shelf leans gluten-free · 6% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 60/100).
18
products
4
brands
$7.26
avg price
$0.40-$0.56 /oz
typical range
More in Baking Ingredients
Who owns the shelf
brands by share of the coconut flour shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Gluten-Free
6%
Organic
6%
Plant-Based
6%
Vegan
6%
Market structure
20
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
54
medTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0-100.
Top products
the coconut flour products in the most Bay Area grocers · widest distribution first.
