San Francisco · 3 grocers · Niche
the cocoa powder aisle
San Francisco's cocoa powder aisle is a niche shelf with only a handful of brands: 10 products from 4 brands across 3 grocers. guittard owns the most shelf — 50% of SKUs, ahead of equal exchange. The shelf leans gluten-free — 30% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).
10
products
4
brands
$14.22
avg price
$9.03–$17.49
typical range
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Who owns the shelf
brands by share of the cocoa powder shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
30%
Low sugar
20%
Seed-Oil-Free
20%
Low calorie
20%
Peanut-Free
10%
Dairy-Free
10%
Vegan
10%
Minimally Processed
10%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.