Scanning the aisle…
Bay Area's corn starch aisle is a competitive shelf with clear leaders: 43 products from 9 brands across 18 grocers. argo owns the most shelf · 91% of SKUs, ahead of guistio's. Store brands hold 2%. The shelf leans gluten-free · 7% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
brands by share of the corn starch shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 2% · scores 0-100.
the corn starch products in the most Bay Area grocers · widest distribution first.








