Bay Area · 7 grocers · Niche🌡️ heat 47 · WARM
the matzah aisle
Bay Area's matzah aisle is a niche shelf with only a handful of brands: 15 products from 4 brands across 7 grocers. The Matzo Project owns the most shelf · 67% of SKUs, ahead of yehuda. The shelf leans dairy-free · 7% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 70/100).
15
products
4
brands
$7.88
avg price
$5.99-$11.29
typical range
More in Baking Ingredients
Who owns the shelf
brands by share of the matzah shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
7%
Gluten-Free
Market structure
20
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the matzah products in the most Bay Area grocers · widest distribution first.
Streit's Passover Egg Matzos
$5.992 grocers
Manischewitz Egg & Onion
$6.092 grocers
Streit's Matzos, 100% Whole Wheat, No Salt Added
$6.192 grocers
Yehuda Matzos
$6.491 grocer
Manischewitz Egg Matzo
$6.691 grocer
Streit's Matzos, Egg & Onion
$7.091 grocer
Manischewitz Matzos, Thin, Salted
$7.091 grocer
The Matzo Project Everything Matzo Flats
$8.591 grocer
The Matzo Project Matzo Flats
$8.791 grocer
Manischewitz Matzos, Organic
$9.791 grocer