Scanning the aisle…
Bay Area's coconut extract aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 7 grocers. The shelf leans gluten-free · 13% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 66/100).
brands by share of the coconut extract shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the coconut extract products in the most Bay Area grocers · widest distribution first.