red star
Red Star is a renowned brand specializing in high-quality baking ingredients, particularly yeast products. With a history of over a century, Red Star offers a range of yeast varieties that cater to both home bakers and professional establishments, ensuring consistent baking success. The brand also provides nutritional yeast, enhancing flavor and nutrition without artificial additives.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Red Star (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Red Star · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Red Star in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Red Star lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Red Star online
Where to find Red Star · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Red Star· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Red Star Active Dry Yeast, All-Natural · its most-distributed SKU (13 doors) in Yeast, the biggest opening. The closest open door is LeBeau Nob Hill · 1 rival already on that shelf.
