aisle
all markets›Body Care
San Francisco · 3 grocers · Leader-led

the body care aisle

San Francisco's body care aisle is a competitive shelf with clear leaders: 93 products from 18 brands across 3 grocers. dr. bronner's owns the most shelf — 53% of SKUs, ahead of river soap company. The shelf leans organic — 18% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 78/100).

93
products
18
brands
$10.49
avg price
$2.19–$22.22
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Bar Soaps · 25Body Wash · 25Body Lotion & Creams · 8Baby Body Wash and Soap · 2

Who owns the shelf

brands by share of the body care shelf.

dr. bronner's
53% of shelf49 SKUs
rriver soap company
10% of shelf9 SKUs
eeveryone
9% of shelf8 SKUs
sappo hill
8% of shelf7 SKUs
nnubian heritage
4% of shelf4 SKUs
sshikai
2% of shelf2 SKUs
ssukin
2% of shelf2 SKUs
tthe grandpa soap company
2% of shelf2 SKUs
tthe honest company
1% of shelf1 SKU
bbee & flower
1% of shelf1 SKU
wweleda
1% of shelf1 SKU
cceramedx
1% of shelf1 SKU
cchandrika
1% of shelf1 SKU
ddabble & dollop baby
1% of shelf1 SKU
eo
1% of shelf1 SKU
mmountain ocean
1% of shelf1 SKU
oone with nature
1% of shelf1 SKU
ssas
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
18%
Dairy-Free
1%
Gluten-Free
1%
Vegan
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)9 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

63
med
Brand competition
how many brands compete
66
med
Variety of offers
how differentiated the shelf is
30
low
Top-brand grip
how much a few brands dominate
78
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →