the body care aisle
Bay Area's body care aisle is a fragmented shelf spread across many brands: 1,039 products from 169 brands across 9 grocers. dr. bronner's owns the most shelf · 23% of SKUs, ahead of zum by indigo wild. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 66/100).
Zoom in
this aisle breaks into 7 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the body care shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the body care products in the most Bay Area grocers · widest distribution first.
