Bay Area · 10 grocers · Contested
the party trays aisle
Bay Area's party trays aisle is a fragmented shelf spread across many brands: 23 products from 15 brands across 10 grocers. koolfi owns the most shelf · 33% of SKUs, ahead of fresh garden highway. Store brands hold 26%. Verdict: contested · real competition, no single winner (opportunity 69/100).
23
products
15
brands
$13.44
avg price
$4.69-$21.99
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the party trays shelf.
How it's positioned
Market structure
57
medBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 26% · scores 0-100.
Top products
the party trays products in the most Bay Area grocers · widest distribution first.
Hormel Hard Salami & Pepperoni Party Tray
$14.992 grocers
Columbus Charcuterie Tasting Board, 12.5 OZ
$18.892 grocers
Boar's Head Deli Chicken Nuggets 10 Piece Hot
$4.691 grocer
Signature SELECT Veggie Tray, with Ranch Dip
$6.991 grocer
Earthbound Farm Organic Vegetable Tray with Ranch
$6.991 grocer
Dietz & Watson Meat & Cheese Combo Sandwich Tray
$7.991 grocer
O Organics Vegetable Tray
$8.991 grocer
Giant Food Large Napoleon
$9.991 grocer
Fresh Garden Highway Fruit Snack Tray
$9.991 grocer
Earthbound Farm Organic Veggies with Ranch Dip
$12.191 grocer