Scanning the aisle…
Bay Area's party trays aisle is a fragmented shelf spread across many brands: 23 products from 15 brands across 10 grocers. koolfi owns the most shelf · 33% of SKUs, ahead of fresh garden highway. Store brands hold 26%. Verdict: contested · real competition, no single winner (opportunity 69/100).
this aisle breaks into 2 sub-categories · open one for its own shelf report.
brands by share of the party trays shelf.
store-brand share: 26% · scores 0-100.
the party trays products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.