the eggs aisle
Bay Area's eggs aisle is a fragmented shelf spread across many brands: 489 products from 55 brands across 23 grocers. judy's family farm owns the most shelf · 21% of SKUs, ahead of vital farms. Store brands hold 15%. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the eggs shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 15% · scores 0-100.
Top products
the eggs products in the most Bay Area grocers · widest distribution first.
