aisle
all markets›Eggs
San Francisco · 3 grocers · Contested

the eggs aisle

San Francisco's eggs aisle is a fragmented shelf spread across many brands: 55 products from 16 brands across 3 grocers. judy's family farm owns the most shelf — 20% of SKUs, ahead of chino valley ranchers. The shelf leans dairy-free — 56% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

55
products
16
brands
$8.24
avg price
$3.89–$14.49
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Whole Eggs · 28Liquid Eggs · 3

Who owns the shelf

brands by share of the eggs shelf.

jjudy's family farm
20% of shelf11 SKUs
chino valley ranchers
16% of shelf9 SKUs
rrock island
15% of shelf8 SKUs
uuncle eddie's
7% of shelf4 SKUs
vital farms
6% of shelf3 SKUs
ccoastal hill farm
6% of shelf3 SKUs
organic valley®
4% of shelf2 SKUs
oorganick pastures
4% of shelf2 SKUs
ppetaluma farms
4% of shelf2 SKUs
tthe hen pen
4% of shelf2 SKUs
ttomales bay pastures
4% of shelf2 SKUs
jjosiassen family farms
4% of shelf2 SKUs
nnicasio family farm
4% of shelf2 SKUs
ppetaluma pastures
2% of shelf1 SKU
rredwood farms
2% of shelf1 SKU
clover farms
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
56%
Gluten-Free
56%
Vegetarian
56%
Low sugar
45%
Seed-Oil-Free
42%
Not vegan
40%
Organic
22%
Heart Health
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/dozen →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per dozen (sizes vary)4 omitted (no dozen size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
79
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →