Bay Area · 2 grocers · Greenfield
the makeup aisle
Bay Area's makeup aisle is a competitive shelf with clear leaders: 13 products from 7 brands across 2 grocers. zuzu luxe owns the most shelf · 40% of SKUs, ahead of hemp organics. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
13
products
7
brands
$17.17
avg price
$68.78-$403.47 /oz
typical range
Zoom in
this aisle breaks into 7 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the makeup shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined.
Market structure
32
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the makeup products in the most Bay Area grocers · widest distribution first.
Burt's Bees Lip Shimmer, Strawberry, Neutral Luminescent 100% Natural Origin
$6.191 grocer
Burt's Bees Lip Shimmer, Guava, with Shea and Cocoa Butters; 100% Natural Origin
$6.191 grocer
Colorganics Hemp Organics Organic Lip Tint Rose
$10.591 grocer
Hemp Organics Berry Organic Lip Tint
$10.591 grocer
100% PURE Black Tea Liquid Eyeliner
$17.791 grocer
Zuzu Luxe Cream Brow Pencil Russet
$17.791 grocer
Zuzu Luxe Cream Brow Pencil Flax
$17.791 grocer
Hemp Organics Lip Pencil, Spice
$19.491 grocer
Zuzu Luxe Cream Concealer C-20
$21.491 grocer
Zuzu Luxe Cream Concealer C-3
$21.491 grocer