Bay Area · 4 grocers · Niche
the alcohol aisle
Bay Area's alcohol aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 4 grocers. mike’s owns the most shelf · 40% of SKUs, ahead of frank's. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 53/100).
6
products
4
brands
$8.74
avg price
$3.29-$15.99
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the alcohol shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
20
lowBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the alcohol products in the most Bay Area grocers · widest distribution first.
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Bndbrg Lemon Lime Beverage
$3.291 grocer
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Fieldwork Hard Lemonade
$5.491 grocer
mike’s HARDER Lemonade Hurricane Punch, 23.5 fl oz Can, 8% ABV
$5.761 grocer
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Frank’s Huckleberry Hard Lemonade Drink
$5.891 grocer
Mike’s Lemonade Strawberry, 6 Pack, 12 fl oz Cans, 5% ABV
$15.991 grocer
Mike’s Lemonade Original, 6 Pack, 12 fl oz Cans, 5% ABV
$15.991 grocer