aisle
all markets›Spreads
San Francisco · 3 grocers · Fragmented

the spreads aisle

San Francisco's spreads aisle is a fragmented shelf spread across many brands: 146 products from 32 brands across 3 grocers. bonne maman owns the most shelf — 27% of SKUs, ahead of saba jam. The shelf leans organic — 14% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 64/100).

146
products
32
brands
$10.17
avg price
$1.86–$18.47
typical range

Zoom in

this aisle breaks into 11 sub-categories — open one for its own shelf report.

Fruit Spreads · 25Jams and Jellies · 17Fruit Preserves · 16Non-Butter Oil Spreads · 8Pates and Meat Spreads · 6Hazelnut Spread · 6Butter Spreads · 5Marmalades · 3Fruit Butters · 1Spread Combinations · 1Tapenade · 1

Who owns the shelf

brands by share of the spreads shelf.

bonne maman
27% of shelf39 SKUs
ssaba jam
6% of shelf8 SKUs
cadia
6% of shelf8 SKUs
ffabrique délices
6% of shelf8 SKUs
ddalmatia
5% of shelf7 SKUs
ddarbo
4% of shelf6 SKUs
wwe love jam
4% of shelf6 SKUs
mmountain fruit company
4% of shelf6 SKUs
mmelt organic
3% of shelf5 SKUs
sst. dalfour
3% of shelf5 SKUs
eearth balance
3% of shelf5 SKUs
justin's
3% of shelf4 SKUs
frog hollow farm
3% of shelf4 SKUs
nnocciolata
2% of shelf3 SKUs
ssmash foods
2% of shelf3 SKUs
aalexian
2% of shelf3 SKUs
ccrofter's organic
2% of shelf3 SKUs
rrigoni di asiago
2% of shelf3 SKUs
kkelly's jelly
1% of shelf2 SKUs
hhey boo
1% of shelf2 SKUs
mmitica
1% of shelf2 SKUs
ffine & raw
1% of shelf2 SKUs
kkuze fuku & sons
1% of shelf2 SKUs
eden foods
1% of shelf1 SKU
fficoco
1% of shelf1 SKU
ffond o' foods
1% of shelf1 SKU
kerrygold
1% of shelf1 SKU
meyenberg
1% of shelf1 SKU
ssmucker's
1% of shelf1 SKU
tterrapin ridge farms
1% of shelf1 SKU
ttracklements
1% of shelf1 SKU
zzuke's
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
14%
Gluten-Free
10%
Vegan
9%
Dairy-Free
8%
Plant-Based
7%
Vegetarian
5%
Heart Health
5%
Weight Management
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)showing the 24 biggest of 29 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

83
high
Brand competition
how many brands compete
81
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →