Bay Area · 21 grocers · Fragmented🌡️ heat 66 · WARM
the jams and jellies aisle
Bay Area's jams and jellies aisle is a fragmented shelf spread across many brands: 400 products from 81 brands across 21 grocers. good good owns the most shelf · 17% of SKUs, ahead of inna jam. Store brands hold 2%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
400
products
81
brands
$10.79
avg price
$0.39-$2.66 /oz
typical range
More in Spreads
Who owns the shelf
brands by share of the jams and jellies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
99
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the jams and jellies products in the most Bay Area grocers · widest distribution first.
Bonne Maman Blackberry Jelly
$7.799 grocers
Felix Lingonberries
$7.998 grocers
Good Good Raspberry Jam, No Added Sugar
$6.697 grocers
Good Good Blueberry Jam, No Added Sugar
$6.697 grocers
Good Good Strawberry Jam, No Added Sugar
$6.997 grocers
Frog Hollow Farm Conserve, Organic, Nectarine & Plum
$8.797 grocers
Frog Hollow Farm Conserve, Organic, Peach
$8.797 grocers
Smucker's Seedless Strawberry Jam, 18 Oz. Jar
$5.896 grocers
Good Good Concord Grape Jelly, No Added Sugar
$6.696 grocers
Mitica Membrillo, Quince Paste
$7.196 grocers
